Why did Rebelstork rebrand to REBEL? Is it the same company?Updated 5 days ago

Yes, Rebelstork is now REBEL – it’s a rebrand that we embarked on in 2025, and it’s still very much the same company underneath, just with a refreshed identity. The change was made to reflect our growth and evolution. Originally, as “Rebelstork,” we were focused on baby gear (the “stork” in the name was a nod to that). But over nearly five years of success, we expanded beyond just baby products and started offering home goods and other categories. We also wanted our brand to encapsulate our bolder, broader mission of shaking up the retail industry and combating waste. So, we dropped the “stork” and became simply REBEL – a name we feel is more inclusive of everything we do and aligns with our fearless, innovative brand personality. If you loved Rebelstork, don’t worry: everything you trusted us for (great deals, quality, sustainability) continues uninterrupted under the REBEL name. In fact, if you visit our old Rebelstork website or have it bookmarked, you’ll be automatically redirected to our new REBEL site. It’s a new banner to fly, but the same team and the same commitment to our customers and mission. In short, Rebelstork rebranded to REBEL to signal that we’re more than baby gear now – we’re a growing movement in recommerce – but we’re absolutely the same company providing the same service, just with a new look and expanded horizon.