What is REBEL’s mission and why is it unique?Updated 5 days ago

Our mission at REBEL is all about transforming retail’s “dirty little secret” – returns and overstock – into a positive force for shoppers and the planet. In a nutshell, we’re here to help you shop smarter while we tackle the huge issue of retail waste. Every year, billions of pounds of returned products end up destroyed or in landfills, which is a massive problem both economically and environmentally. We set out to change that. REBEL uses cutting-edge technology and a lot of ingenuity to intercept those never-used items and give them a second life in people’s homes. That means you can buy a high-quality stroller, mixer, or any number of items at a big discount, and know that you’re also helping reduce waste. Our founder often says she wanted to make “smart shopping the standard,” and that’s what drives us – making it normal to get great deals on like-new goods in a way that’s also good for the environment. We’re unique because we blend a high-tech approach (like our smart pricing algorithm that guarantees you’re getting a great price) with a high-touch purpose (keeping products out of the dump). Unlike typical retailers or even traditional resale marketplaces, REBEL sits at the intersection of sustainability and savings. We partner directly with brands and retailers, so we’re solving the problem at the source, on a large scale. And as a proudly Certified B Corp, our mission isn’t just lip service – it’s baked into how we operate every day. In short, REBEL’s mission is to empower you to shop in a way that’s savvy, sustainable, and socially responsible. We’re turning an industry problem into a win-win solution, and that’s something we’re incredibly passionate about.