How does REBEL help the environment and promote sustainability?Updated 5 days ago
REBEL contributes to sustainability in a very direct and measurable way: we prevent tons of would-be waste from ever reaching landfills. By taking in returned items and overstock goods that retailers might otherwise throw away, and finding new owners for them, we’ve created a circular loop that’s good for both consumers and the planet. To put it in perspective, REBEL keeps over 25 million pounds of products out of landfills every year. That includes everything from strollers and car seats to kitchen appliances and home decor that get a second chance instead of becoming trash. This reduction in waste is significant – it means fewer resources wasted and less pollution from incinerating or dumping these products.
We’re also reducing the need for manufacturing new items by making better use of existing ones. When you buy an open-box baby swing from REBEL instead of it going unsold and eventually destroyed, that’s one less new swing that needs to be produced to meet consumer demand. On a large scale, that can lower the overall environmental footprint (think energy, raw materials, and emissions) associated with producing goods. Our returns recommerce model essentially promotes a more circular economy, where products flow back into the market rather than out to the landfill.
Additionally, REBEL operates with an eco-conscious mindset. We’ve proudly earned a Certified B Corp designation, meaning we adhere to high standards of environmental and social responsibility in our operations. We continually look for ways to improve everything from our packaging (using recyclable materials, right-sizing boxes) to our shipping (optimizing routes and consolidating shipments to reduce carbon emissions). We even consider the end of a product’s life – for example, if something truly can’t be resold, we explore recycling programs or charitable donations whenever possible.
In short, sustainability isn’t just a buzzword for us – it’s built into what we do. Every REBEL purchase is one that helps break the cycle of wasteful retail practices. We’re proving that you can save money and get great products while also doing something positive for the environment. By choosing REBEL, you’re directly supporting a reduction in waste and a more sustainable way of shopping, and those choices add up to a big difference.